HOW GOAL4AFRICA WORKS?
Donations
Funds will be generated through a revenue model that comprise of Global Partners,
Local Sponsors, Donors and New Media plus additional income from Kick-Off Events.
The goal is to raise in celebration of Nelson Mandela’s 90th birthday.
Global Partners – Exclusive Global Partners will match a certain amount
of goals of their specified team/league. They will receive benefits on a global
scale.
Example:
A Global Partner donates $1,000 per goal for 200 goals scored per season in the
FA & Euro Champions League
Local Sponsors – Three exclusive Local Sponsors for each country will
match a certain amount of goals of their specified team/league. They will receive
benefits on a national level.
Example:
A Local Sponsor in the US donates $500 per goal for 200 goals scored per season
in MLS
Donors – Governments, Soccer Clubs & Leagues, Celebrities, Philanthropists,
Parents, Families and Friends can select to match the goals scored of their favorite
team.
Examples:
A Canadian amateur football team donates $10 for every goal scored this season
A philanthropist in the US donates $100,000 for goals scored at any amateur and
professional level
A fan in Holland donates $10 for every goal that his favorite team scores over two
year
New Media – Digital goals will be scored through an interactive goal
kicking game on the world wide web. In addition, through a mobile marketing game
goals will be scored through cell phones. Interactive games will also be sold through
consoles. This is still under construction. Examples:
A soccer fan in Asia plays the interactive Goal4Africa game on www.goal4africa.org
and donates $1 for every goal scored in the game
A soccer fan in England plays the interactive Goal4Africa game on his cell phone
and donates £1 for every goal scored in the game